Keeping Employees Mobile On the Trade Show Floor
When you organize a trade show, it’s often beneficial to have two sets of employees: one set running the kiosk, and the other set roaming the trade show floor. Mobile employees are brand ambassadors. Selected for their unique ability to draw potential customers into a conversation and give them information about your booth -. Without potentially alienating the other trade show companies. But keeping employees mobile can be a challenge, even in the kiosk itself. Here are a few technology tips for making sure your trade show agents can remain active and agile.
Trade Show Apps
Apps for smartphones, tablets, and other mobile devices become critical when employees are walking the floor. These apps should be used to show prospective clients more information about their products… In an engaging and — most importantly — fast way. Special presentations should be designed for those walking the floor, which should prompt potential clients to visit the kiosk itself for more information. Apps can also be used to collect contact information.
One of the easiest things to forget is the communication between kiosk staff members and floor staff members. Kiosk staff and floor staff need to be able to effectively communicate in order to run the booth. Kiosk staff members should always be available to call in floor staff if they need help. While floor staff should be able to alert kiosk staff members in the event that a particularly important potential client could be coming in. The easiest way to manage this is often a group instant messaging system; trade shows are notoriously loud and busy. And an instant messaging system won’t pull the groups away from their current customers.
Finally, Internet connectivity is generally managed differently at every trade show. Often, booths need to purchase WiFi access fairly early on. For cellular providers, you might need to boost the signals or may otherwise be fairly intermittent. Depending on the location and the size of the trade show. It’s usually worthwhile for a trade show booth to look into the connectivity options offered by the trade show itself early on — especially if there may be a wait list for premium access. In general, it’s advisable not to rely upon cloud-based apps for trade shows, as it may not be accessible.
Trade show technology is becoming more critical with every passing year. But not every business can afford to invest in mobile devices, flat screen TVs, and A/V technology. BMS Rentals provides the delivery and installation of trade show technology for a low and affordable rental cost — complete for worry free trade shows.