Choosing the Right Trade Show Booth Location and Layout
Finding a right place for your trade show booth requires detailed planning. Preparing for your next trade show begins with finding the right location — and from there, you need to develop a solid layout. Both of these choices are highly related. The location of your trade show booth and the size of your booth depending only on your budget. The better the layout you can generate, the smaller booth you really need.
Choosing Your Trade Show Booth Location
Traffic is the most important aspect of a trade show location. It’s not always necessary or ideal to be at the front of a trade show — though you’ll get a lot of traffic initially, most trade show goers will end up in the center of the show. Even more, a lot of them may be distracted or overwhelmed when they first enter. In general, the booths with the most traffic will be the most expensive. So you may need to downsize your booth if you want the most visibility. The best trade show booths will usually go quickly — so it’s important to book early.
Apart from traffic, trade show kiosks operate best when they are further away from their competition. It can also be beneficial to actually visit the trade show complex early on to take note of anything that could obscure line of site to your booth, such as poor lighting and columns.
Designing Your Trade Show Layout
A trade show space has to be designed to create a comprehensive experience and presentation regarding your brand, products, and services. The more of your space you can utilize with flat screen panels, touch screen devices, and other presentation materials, the less space you need to pay for — and the better the overall impact will be. Even in a high traffic area, your goal will be to pull prospective clients from the walking paths. For that you need the right technology and an engaging design.
Your trade show design should be focused towards the major areas of traffic and should offer a continual cascade of information. LCDs, LEDs, and plasmas are the best at presenting videos and slide shows that can capture an audience. Meanwhile, employees should always be available to engage customers directly. Direct representative-to-customer engagement is an area in which trade shows truly shine.
When planning for the best kiosk layout, it also becomes necessary to have the most advanced technology. This will separate you from your competition, even if they happen to be in the same row. BMS Rentals offers the audio and visual equipment that your business needs to stand out from the competition. Contact them today to find out more about their services.