More People, More Profit: How to Make Your Kiosk Stand Out
Are you getting ready to set up a trade booth, kiosk stand, or other representation of your business? You probably want a lot of traffic to generate new leads, right? We’ve got a list of high tech ideas that will get the job done!
One of the best ways to keep people at your kiosk stand is to give them something to do – and we’re not talking about filling out forms. Raffles and little games have been common tools for decades, but we suggest going deeper: Why not offer a customized package based on a simple quiz that people can take online? What about surveys that reward you for completing them? Remember to encourage activity no matter what you choose.
Remember how we just talked about interactivity? Tablet computers are a great way to help get people involved. Actually, we’re going to extend this to all touchscreens, because they are a great way to draw in a crowd and encourage them to spend some time. Use tablets that allow customers to browse your product line or take a look at interactive whitepapers, etc. If you don’t have any tablets, you can easily rent them for a show or event to save money.
Let’s face it: People, even professionals, tend to be attracted to lots of shiny lights and bright pictures. It’s just human nature. That’s why installing a video wall at your kiosk can help increase traffic so easily. Set the video wall to an important interview, slideshow, or examination of your products, and watch people stare. Video walls can, like tablets, be rented for a single event, which makes them more cost effective than you might think.
Samples and Deals
What else do people love? Free stuff! But we suggest skipping those dinky free pens or post-its or whatever else other kiosks buy in bulk. Instead, do something meaningful by handing out product samples or free trials. Another great idea is offering special discounts or deals for those willing to stop by your booth and check it out.
We encourage to go digital whenever you can. Those deals and samples we mentioned? Make them available online whenever possible so people don’t have to carry anything around. This is also a great opportunity to create simple apps, infographics, and other pieces of digital content that visitors can quickly download and take a look at.
Calls to Action
It’s always worth mentioning that you need a call to action for your kiosk stand – a next step for people to take. Many of the things we mentioned, including signing up for deals or taking quizzes, can be very effective calls to action. The goal here is to always get vital contact information like names and email addresses to follow up on later. If you have the right kind of business, you may even be able to conduct sales right there – but the important thing is to have at least one call to action. Otherwise, your hard work isn’t going to do much good!