Going paperless may be the end goal for many office managers, but that doesn’t mean that it’s necessarily the right thing for a trade show, event, or seminar. While paper may seem quaint, it’s one of the most reliable methods of achieving a successful event. There are a few very important reasons why keeping printers and copiers at your next trade show booth may be important.

Internet Access Isn’t Always Reliable – always have printers and copiers by your side

Regardless of your technology, Internet access isn’t always reliable at trade shows. Not only are the networks swamped with a high volume of traffic. Trade show events themselves are often held in community centers that may have slow or unreliable access to external providers. If the WiFi connectivity goes down, you may find yourself entirely unable to take down information from customers and to give them information about your product. Printers and copiers give you the option of falling back to your paper copies.

Giving the Customers Something to Take Home

The goal of a trade show isn’t usually to secure a commitment then and there. It’s to make the first point of contact that will eventually transition into a sale. To keep customers engaged and knowledgeable about your product, you can give them reading materials that they can take home and review at their leisure. Trade shows and similar events are often hectic, with quite a lot for the customers to experience all at once. If you really want them to take in information about their product… You need to give it to them in a format that is easy to digest.

Improve Upon Security for Confidential Information

It’s not always possible to properly secure Internet connections when you’re on-site. In fact, when you’re on-site you’re generally beholden to the Internet security of the convention center — which may or may not be top of the line. If you really need to secure your customer data, you may want to opt for paper. This is especially true when it comes to confidential information and personally identifiable information. A lockbox is often stronger than a locked connection.

Of course, not every office has a printer or copier that’s ready for the high speed world of trade show events. If you need equipment on-the-fly, BMS Computer is here for you. BMS Computer allows you to rent all of the equipment you need for your next event. Pain-free delivery and installation.