Tips for a Successful Trade Show Exhibit
Planning and preparation for a business trade show exhibits require time and careful consideration of the many aspects of the public presentation. We have compiled several useful tips from our vast experience with the set-up, planning, and maintenance of such events over the years:
First impressions matter most.
Proper attitude and enthusiasm can be felt by attendees, and they are more likely to feel comfortable in and around your booth.
- Talk less and listen more. People tend to resist the “hard sell”, but will likely be open to a concise “education” about your products and services.
- Ask questions. Above all this will engage your audience in the process, as opposed to making them feel “spoken at”.
- Avoid stereotypical introductions such as “Can I help you?” These are for the supermarket aisles.
- Be sure your staff is prepared to answer difficult or technical questions. The credibility of your presentation will falter if the information is either lacking or inaccurate.
- Take the time to familiarize your team with the technology you are using.
- Before the show, visit your booth as an attendee would to ensure that it is inviting, well organized and easily accessible.
Set measurable and attainable goals for your trade show exhibits
- Make it easy for visitors to get information by having plenty of promotional literature on hand, if applicable.
- Offer drawings, prizes or raffles to attract people to your booth.
- Use email and social media in advance of the show to share event information and create online interest.
- Be sure that your main message is short, consistent and well defined, making it memorable to those who hear it.
- Add a more conversational tone to your interactions by sharing relevant personal stories about yourself, the company or its clients.
- Always follow up with qualified contacts, clients, and vendors.
- Make sure your team knows how to give an effective, engaging presentation. Practice, practice, practice…
- Thank every person you interact with for taking the time to visit your booth.